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The South African Medical Journal

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Local fetal alcohol syndrome pioneer wins global award

The first person to identify and highlight the alarming prevalence of fetal alcohol spectrum disorder (FASD) in South Africa and respond with groundbreaking prevention, awareness, and training programmes, Professor Denis Viljoen, has received an international award.

Viljoen, a geneticist, garnered the prestigious Henry Rosett Award for Outstanding Contributions to the Fetal Alcohol Spectrum Disorders field at the annual Research Society for Alcoholism Conference in San Fransisco on 23 June this year – the first time anyone outside North America has won it. The former paediatrician’s remarkable interventions began after his observations during a government genetic rural outreach programme and while working at the Human Genetic Division at the University of Cape Town in the mid-1990s. He was shocked by the number of children referred to clinics with what he suspected was fetal alcohol syndrome (FAS), the most severe form of the fetal alcohol spectrum of disorders. FAS was little known in South Africa at the time. He shared his disquiet with delegates at an international meeting of the National Institutes of Health and the National Institute for Alcoholism and Alcohol Abuse – leading to his guiding a delegation from both organisations on a local field tour which resulted in their funding the first FASD prevalence study in 1997.

Viljoen told Izindaba in November 2010; ‘at first there was anecdotal evidence that one in four women attending antenatal clinics in the province were drinking. Then I found out that one in ten kids being referred to the genetic clinic at Red Cross Children’s Hospital had FASD. Also, when we audited kids attending schools for the mentally disabled, one in four had FASD.’ He chose Wellington in the Boland to initiate the research, uncovering a prevalence rate of 88/1 000 before moving to Upington (69/1 000) and De Aar (122/1 000 – the highest reported FASD rate anywhere in the world) – in 2002. In De Aar, reduced to a ‘ghost town’ after the South African Railways decentralised its national repair and manufacturing yard there in the mid-1990s, he encountered 80% joblessness and a slow implosion of the social fabric. He began a holistic, multi-facetted FASD prevention programme, which has since become the gold standard. Working in a population of around 30 000, served by some 300 shebeens, his platoon of dedicated social workers, nurses, therapists and volunteers reduced the FASD prevalence by 30% in just 3 years, the first ever decrease in FASD community prevalence in the world. By enrolling all the provincial clinics and the department of social development in their Healthy Mother, Healthy Baby programme and training local people in the affected De Aar communities, they got an estimated 90% of the women of child-bearing age ‘on board’, creating new societal mores where low-income or indigent residents could often be seen remonstrating with any pregnant mother who was boozing. ‘They don’t want others to make the same mistakes they did,’ Viljoen explained, adding that very few mothers intentionally harmed their babies, a premise on which the Foundation for Alcohol Related Research (FARR) built all its efforts.1 His globally admired intervention has been copied by the University of San Diego where he and the CEO of his Cape Town-based FARR, Ms Leana Olivier, presented a series of lectures during their award visit this June.

FARR recently set up a programme in Prince Alfred Hamlet where similarly high prevalence rates were uncovered. Viljoen’s passion for the well-being and development of children includes his mentoring of many undergraduate and postgraduate students in human genetics and FASD. He has published more than 50 articles on FASD and serves on several eponymous international bodies. Speaking shortly before boarding a plane for San Fransisco on 18 June, he said most of the FASD research from 1973 onwards (when FASS was first described by Kenneth L Jones) had initially been in North America (American Indian indigenous populations and inner city black populations) but slowly spread to South Africa, Europe and the UK. Biochemical and autopsy studies widened the field and neurologists and biochemists were among the specialists who received the award previously.

‘This recognises the work we’ve done. Our group only published in the international sphere and we’ve been recognised as a strong entity. This definitely enhances our chances of more funding. It also gives you power when you’re speaking to politicians – they reckon you must be speaking the truth if you get such an award, so it’s had some real knock-on effects,’ he said with characteristic modesty. He said the acknowledgement was ‘humbling’ and he accepted it on behalf of the FASD fraternity in South Africa, FARR and other stakeholders – but more especially on behalf of the mothers ‘who are prioritising the health of their unborn children by not using alcohol during pregnancy’.

According to a 2011 World Health Organization (WHO) report, South Africa has among the highest per capita alcohol consumption rates in the world and it continues to rise. South Africans are estimated to consume more than 5 billion litres of alcohol annually, which, excluding the consumption of sorghum beer, equates to 9 - 10 litres of pure alcohol per person.2 An estimated 130 people die daily as a result of alcohol-related causes in South Africa (46% from injuries, 35% from tuberculosis and HIV/AIDS, and 15% from non-communicable diseases such as cancer, liver and cardiovascular diseases). In 2004, alcohol accounted for 6.3% of DALYs lost in South Africa (i.e. years of life lost through dying prematurely) because of an alcohol-related event or living with a disability caused by alcohol.3 There are several communities in South Africa where the FASD-rate is higher than the HIV/AIDS rate – and further research will indicate just how widespread the threat really is.

FAS is the third most common recognisable cause of mental retardation in the USA. Many of the features of FAS are secondary to the effect of alcohol on brain development. These include microcephaly, short palpebral fissures, the long smooth philtrum and thin vermilion of the upper lip, joint anomalies, altered palmar crease pattern, and mental retardation. Approximately 40% of babies born to alcoholic women and 11% of babies born to non-alcoholic moderately drinking women have evidence of the prenatal effect of alcohol. Alcohol, like other teratogens, causes a spectrum of defects. Thus, affected children may show great variability from the full-blown fetal alcohol syndrome to much milder effects of alcohol, some of which may not be obvious until school age. A ‘safe’ amount of alcohol probably does not exist for the pregnant woman. Depending on unknown factors, what may be a ‘safe’ amount for some women, may be devastating to the unborn baby of another. 

Two factors, the severity of the maternal alcoholism and the extent and severity of the pattern of malformation, seem to be most predictive of the ultimate prognosis for children with FAS. Any decision to file child abuse charges against a mother whose baby was prenatally exposed to alcohol should be based on the parent’s ability to provide a stable home environment and not on whether the baby has features of FAS. FAS, the third most common recognisable cause of mental retardation, is completely preventable. ‘All attempts must be made to educate people regarding the deleterious effect of alcohol,’ says Kenneth Jones in his seminal paper.4

Chris Bateman

SA News

19 September 2011

South African Tourism’s innovative Touch Table shines at the Loeries

South African Tourism’s digital Touch Table wins two Loerie Awards for excellence in interactive communication
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TouchTableSouth African Tourism's innovative Touch Table at INDABA 2011
The Touch Table is a truly pioneering marketing tool, exploiting the move to digital and social media - both among global travel trade professionals and consumers. - William Price, Global E-Marketing Manager at South African Tourism.
SOUTH AFRICAN TOURISM’s Touch Table, a world first in interactive travel and tourism trade communication, has won two Awards at the 33rd annual Loerie Awards - a Silver Loerie in the category of ‘Internet, Mobile and Interactive Communication: Applications and Interactive Tools’ and a Loerie Craft Certificate in the category of ‘Internet, Mobile and Interactive Communication: Digital Crafts’.
The Touch Table offers eight interactive hubs, allowing eight people to use it simultaneously. Using touch screen technology, users are able to search the National Tourism Database, browse numerous leisure experiences offered in South Africa, search the destination by province, send email and digital postcards from the table; and review the larger South African Tourism global advertising and marketing campaign and its elements in full high definition.
The Loeries recognition comes amidst a string of recent South African Tourism awards and accolades. Last week, SA Tourism’s ‘Adventurers Wanted’ campaign (in collaboration with National Geographic) won a Media & Marketing (M&M) Award for Global Media Excellence, while the World Travel Awards (WTA) last week in Egypt named South African Tourism Africa’s best destination marketing body, an award South African Tourism also won in 2010, 2009 and 2008.
“We are delighted that our peers in both travel and in advertising and marketing recognise our work,” says William Price, Global E-Marketing Manager at South African Tourism.
“The Touch Table is a truly pioneering marketing tool, exploiting the move to digital and social media - both among global travel trade professionals and consumers. It makes it possible for us to take destination information to people in the way they are accustomed to searching for it, and in a simple format. More importantly, it provides the global travel trade with the information, resources and networking tools to effectively sell our destination,” added Price.
The Touch Table was launched at the annual travel and tourism INDABA in Durban in May 2011, and was an instant hit with the global travel trade, and with the South African tourism product too.
“The technology and ease of use of the Touch Table makes a great first impression and users find it a really useful and accessible source of destination information. The beauty of a digital platform such as this is that the content is always relevant and up to date. It becomes a personal tool for users.
“Because it’s digital, we are able to ensure that content is specific and useful no matter where in the world we take it,” Price said from Paris, where the Touch Table is currently on display at the Top Resa trade exhibition in France. “The Touch Table debuted at INDABA this year with global content. And at Top Resa in Paris we have added France-specific content to the global content to suit the information needs of that market. When it leaves Paris, it goes to the World Travel Market in London, where the content will be adjusted again to give it a strong UK-campaign influence. The Touch Table is very easy to pack up and ship, making it exceptionally portable, and increasing its easy use all over the world. It’s a great destination marketing tool,” says Price.
The Touch Table was a Gloo Digital Design entrant into the 2011 Loerie Awards and the Pixel Project was an integral partner in its development.Ends

SADC News

News Café scoops global award

News Café scoops global award

By Faith Haushona- Kavamba
NEWS Café W i n d h o e k r e c e i v e d affirmation that they are on the right path when they won the award for the International Franchisee of 2015 in South Africa last week.
The relatively new branch of the franchise beat heavyweights from Botswana, Tanzania, Kenya and Zimbabwe, to win the award. Sherley and Eldon Kaiyamo, just two of the minds behind the Windhoek branch attended the award ceremony to receive palms on their team’s behalf.
News Café was founded some 20 years ago by Lambros Argirys in Hartfield, Pretoria.
“To win the award, we had to ensure we implemented the Guide to Service Excellence (GSE), on a daily basis which is News Cafe’s bible in terms of operations… We thank Namibia for having embraced us. We could not have won the award without the valued and continued support of our clients,” [Sherley] Kaiyamo said of their win.
News Café Windhoek opened its doors in March last year; much to the delight of many patrons who have enjoyed the franchises impeccable services at its sister branches.
Kaiyamo explained that they chose to invest in the franchise because it is a highly reputable world-class restaurant franchise, which offers franchisee benefits such as existing brand recognition and parent company set-up as well as marketing support.
“…With the rapid growth and urbanization of our beloved capital, we wanted to bring something different that caters for all age groups, backgrounds and pockets. We therefore decided to associate ourselves with the best in the business, hence we chose the News Café franchise,” she explained.
Since it opened its doors a year ago, the restaurant has grown from strength to strength, drawing in crowds with their delicious food and whimsical cocktails.
“We aspire to be the best in the business, not the biggest. Our vision is to be the best in the food and beverage industry. It is important to us to have guests that are thrilled with the experience when they leave from the moment they sit down to when they pay the bill,” Kaiyamo said.
She added that they continue to improve their service offering on a daily basis and strongly believe News Cafe Windhoek has captured its target market and made headway in meeting the expectations of their clients.
She also credited their success to having the right team, dedication, professionalism and hard work. “We have spent much time and allocated significant resources to train and get all front-and-back house staff up to speed on customer service best practices. Also consider offering professional development opportunities as a way to recruit employees eager to build a career in the restaurant industry.”
Although the palms are validation that they are on the right track, Kaiyamo was forthright that the journey has not been without its challenges.
Fees (which include having to contend with royalties and escalating rental costs) and labour challenges (having to employ a significant number of relatively unskilled employees to conduct their business), remain some of the challenges they have to deal with.
These challenges however have not taken anything away from the success of News Café Windhoek. In a short space of time it has become one of the trendiest hang-out spots in the city, so much so that securing a table for the late birds on any given evening is a challenge, but even that does not deter patrons who patiently wait.
By combining the service and product attributes of a coffee bar, cocktail bar, restaurant and entertainment venue under one roof, News Café has become a trendsetter in Windhoek.
“At the moment, there are no plans to open more branches in Namibia. We are currently focused on perfecting our business model in Windhoek to ensure that we continuously improve our customer service at all times and retain our status as the most trending spot in town,” she concluded.

SA News



Livemobile, a South African global mobile soccer portal scooped the coveted Mobile Marketing Association global award in the display category for the Europe, Middle East & Africa (EMEA) region at the prestigious awards ceremony held in Los Angeles, USA on 17 November.

This makes Livemobile the first African company to win an award since the inception of the Mobile Marketing Association (MMA) global awards. The MMA is a global organization leading the way in promoting the development and sustainability of mobile marketing.

“We are privileged and honored to be the first African company to win an award since the inception of the MMA Global awards five years ago, and we see this not only as a Livemobile accolade but one which we share with the whole mobile marketing industry in Africa as this award serves as an endorsement to the fact that the rest of the world recognizes the leadership position that this continent is taking in this sector”, said Patrick Kuwana, Co-Founder of Livemobile.

“The world population sits at 6.8 billion at the moment and 4.1 billion of those people have mobile phones. Mobile marketing is not hype anymore; it is now a mainstream channel to access the market out there in a personally engaging and measurable way. We are providing marketing and advertising agencies with the perfect platform to offer to leading brands and advertisers who want direct and measurable access to the millions of football followers in South Africa, across the rest of the African continent and globally.

“Most of the traditional advertising inventory in South Africa during the world cup period is either all sold out or selling at astronomical rates, but Livemobile offers the powerful opportunity to access the football fan in the most direct way within the context of football on the one channel that stays in the hand or pocket of the target market 24 hours a day. We are extremely delighted that the foremost global mobile marketing authority and industry leaders have recognized, endorsed and rewarded our strategy” concluded Kuwana.

“The MMA, its members and the entire mobile marketing community come together each year to honor our industry’s exemplary campaigns and remarkable leaders throughout the world,” said Mike Wehrs, president and CEO of the MMA. “We congratulate Livemobile on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel’s evolution in the years to come.”

The award winning campaign was based on providing football fans with a multi-channel real time mobile football experience during the Confederation Cup in June 2009, without infringing on any governing body media rights. Livemobile offered fans real time running commentary, statistics and news from each game during the tournament from its portal www.lmfootball.mobi.

Fans also received SMS based match kickoff reminders and also other key SMS alerts to keep them engaged in the football excitement for the duration of the tournament. Each interaction experience between the fans and Livemobile presented advertisers with the opportunity to take their brands or marketing campaigns to the audience. And from a business stand point critical marketing intelligence and profiling information was gathered from the fans to drive further targeted marketing to the user base and increase call to action activity and hence customer acquisition.

Livemobile worked very closely with its strategic partner Mo-B (Mobitainment Pty Ltd) one of South Africa’s leading mobile strategy consultancies in the design, execution and commercialization of the campaign.  The site was designed, built, integrated and hosted by Multimedia Solutions, a premier global award winning mobile solutions company.

SA News

South Africa scoops yet another award for outstanding performance

WED, 12 NOV 2014 09:05
The work of investment promotion agencies from around the world was recognized by four awards given for outstanding performance in attracting foreign direct investment projects that support sustainable development.
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South Africa’s investment reputation has further been enhanced and acknowledged by the United Nations Conference on Trade and Development (UNCTAD) through the recognition of achievements made in attracting foreign direct investment (FDI). During the grand opening of the UNCTAD World Investment Forum currently held at Geneva, 31 projects from 29 agencies were shortlisted for awards in which South Africa received an award for outstanding performance in attracting FDI that supports sustainable development.
The Minister of Trade and Industry, Dr Rob Davies says the department through Trade and Investment South Africa (TISA) nominated Unilever’s Indonsa which is based KwaZulu-Natal, for the award. Indonsa, meaning "morning star" in isiZulu, is one of the projects assisted by TISA, a division of the dti. It is the state-of-the-art dry foods production plant outside Durban. The project produces products sold under the Aromat, Knorr, Knorrox, Rajah and Robertson's brands and is a global first for the group (Unilever) in terms of advancing its focus on advanced sustainable green technology.
Unilever’s chairperson, Marijn van Tiggelen says the advanced technology in operation at Indonsa sets new global standards in responsible and sustainable dry food production.
"This factory forms part of a multi-year, multi-billion investment plan by Unilever South Africa to cater for our growth. The investment also forms part of the firm's sustainable living plan, which aims to build the business while cutting down on its overall environmental footprint,” said van Tiggelen.
Minister Davies congratulated the dti team for winning this prestigious award and noted that TISA had become a globally recognised and leading investment promotion agency. According to Minister Davies, TISA is continuously improving its investment promotion, facilitation and aftercare services.  Davies also noted that South Africa had received major investment projects from multinationals and developed a pipeline of R60.5 billion for the financial year 2013/14. Year to date TISA’s investment pipeline is at R27.8 billion.
This year's Investment Promotion Awards for excellence in promoting foreign direct investment for sustainable development come at a critical juncture as United Nations member states prepare to adopt a set of sustainable development goals (SDGs) for the period up to 2030.